Privacy Policy
Last updated: September 25, 2026
1. Data Controller
Maní Forme ApS (CVR 46501241), Lille Torv 2A, 1. th., 8000 Aarhus C, Denmark ("we", "us", "Maní") is the data controller for personal data collected through the Maní platform (website and mobile app).
Contact: support@manispaces.com
2. What We Collect
| Data | Purpose | Legal basis |
|---|---|---|
| Name, email | Account creation, login codes, and service emails about your membership and bookings | Contract performance |
| Phone number | Reaching you about your bookings, also by text message when a class is cancelled or a studio is closed for the day. The number is confirmed with a code sent by text message. If you have forgotten the email you log in with, the number can find it (shown partly hidden) with a code sent by text message. And one free introductory class per person | Contract performance; legitimate interest |
| Your yes to news and offers by email and text message | Marketing: news and offers from Maní by email and text message. Only if you said yes in one of our forms or in the app. You can opt out at any time: by text message by replying STOP, by email with the link in the email. We keep the wording and the time of your yes | Consent |
| What you write or say to us by text message, WhatsApp, phone or email, your phone number or email address, and what we look up about your bookings and membership to answer you | Customer service. Maní Concierge, our automated customer service, reads and answers your message first. It is built on a language model from Anthropic. When you call, what you say is turned into text, and the answer is read out by a voice from OpenAI. We do not record the audio; we keep the conversation as text. At your request it can book, cancel a booking and waive a fee; some actions, and every action by email, are first approved by a person at Maní Central. Staff can read the conversation and take it over, and you can always ask to speak to a person. Before you get details about your account, we check that it is you with a one-time code | Contract performance; legitimate interest |
| Address | Your member profile. You enter it when you sign up or buy a course, you can change it in your profile, and our staff can see and correct it. It is not sent to our payment or email providers. | Contract performance |
| Date of birth | Memberships that depend on age | Contract performance |
| Home studio, profile photo from Google or Apple sign-in | Your member profile in the app | Contract performance |
| Email, name, zip code or city, and for the education waitlist phone number and reformer experience | Waitlist sign-up. The phone number is stored with your sign-up; it is not used for text message marketing. | Consent |
| Push notification token | Sending the app notifications you have allowed | Consent |
| Payment details | Subscription billing (processed by Stripe) | Contract performance |
| Booking history | Class management, attendance tracking | Contract performance |
| Device/browser info | Security, error monitoring | Legitimate interest |
| Which pages you view on the website, which membership you look at and choose, and whether you start and complete a purchase, tied to a cookie identifier | Statistics: understanding how the website is used so we can improve it (Google Analytics) | Consent (statistics cookies) |
| The ad click identifier from the link that brought you to the website, advertising cookie identifiers, and, when you buy, your email address, phone number and name in hashed (SHA-256) form together with the value of the purchase | Marketing: measuring which of our ads on Google and Meta (Facebook and Instagram) lead to a trial class or a purchase, and showing our ads to relevant audiences | Consent (marketing cookies) |
| That a purchase was made: its value excluding VAT, the product and plan, the studio, the time, whether it was your first purchase, whether it was bought on the website or in the app, the channel it came through (for example a referral or a campaign), the page you first landed on, and your internal member id | Our own sales statistics in Google Analytics. Sent from our server when the payment is confirmed. Without marketing consent nothing in it identifies you to an advertising platform: no contact details, no ad click identifier and no cookie identifier | Legitimate interest |
3. Third-Party Processors
- Supabase (Frankfurt, EU): database, authentication, and issuing of login codes and password resets
- Resend (US, EU SCCs; mails are sent from an EU region): delivery of the login code emails that Supabase issues. Resend receives your email address and nothing else.
- Stripe (EU): payment processing
- Klaviyo (US, EU SCCs): email delivery. Klaviyo receives the name and email address of every member, not only waitlist sign-ups, because it delivers the service emails we send about your membership and bookings.
- Google (EU): OAuth sign-in (optional), and Google Workspace, which holds our mail at support@manispaces.com
- Apple: Sign in with Apple (optional). When you delete your account in the app, we ask Apple to end the connection.
- Dataforsyningen (Danish public address register, Denmark): address suggestions in the app. What you type in the address field is sent to it to find matching Danish addresses.
- Expo: delivery of push notifications to the app
- Twilio (US, EU SCCs): text messages, WhatsApp messages and phone calls to and from Maní. Twilio receives your phone number, the text of the message and the audio of the call.
- WhatsApp Ireland Ltd. (EU): when you write to us on WhatsApp, the messages pass through WhatsApp, which handles them under the terms you accepted in WhatsApp.
- Anthropic (US, EU SCCs): the language model behind Maní Concierge. Anthropic receives the text of your message, your first name, your member id and what is looked up to answer you, and does not use it to train its models.
- OpenAI (US, EU SCCs): the voice of Maní Concierge when you call. OpenAI receives the audio of the call and turns it into and out of speech; the content of the answer comes from Anthropic. OpenAI does not use it to train its models.
- Fly.io (servers in Stockholm, EU): running the service that answers phone calls.
- Vercel: hosting of the website
- Cookiebot by Usercentrics (Denmark, EU): the cookie banner. It stores your cookie choice and the time you made it, so we can document your consent.
- Google Ireland Ltd. (EU; transfers to the US under the EU-US Data Privacy Framework and SCCs): Google Tag Manager, which loads the measurement described here; Google Analytics, for statistics; and Google Ads, for measuring our advertising. Only with your consent, except the purchase statistics described in section 2.
- Meta Platforms Ireland Ltd. (EU; transfers to the US under the EU-US Data Privacy Framework and SCCs): the Meta pixel and Conversions API, for measuring our advertising on Facebook and Instagram. Only with your consent to marketing cookies.
- Stape (EU): hosting of our own measurement server at data.manispaces.com, which passes the measurement on to Google and Meta.
Google and Meta also use the data they receive through advertising measurement for their own purposes, as described in their privacy policies, and are responsible for that use themselves. For the collection through the Meta pixel, Maní and Meta are jointly responsible.
We do not sell your data. Data transferred outside the EU is protected by Standard Contractual Clauses (SCCs) or equivalent safeguards.
4. Retention and Deleting Your Account
Account data is retained while your account is active. You can delete your account yourself in the app, under Profile, Delete account: at once, or when your paid membership period ends.
When your account is deleted, your login is removed and your personal details (name, phone number, address, date of birth, profile photo, notification settings and your customer service conversations) are erased at once. When you delete your account in the app, we also ask Klaviyo to delete your profile there, and if you signed in with Apple, we ask Apple to end that connection.
Bookings, payments, subscriptions and punch cards are kept for five years without your name, as the Danish Bookkeeping Act requires. Invoices remain with our payment provider Stripe and in our accounting system for as long as the law requires. A record that you gave marketing consent, with the wording and the date, is kept without your email address.
Waitlist data is retained until we launch and you either create an account or unsubscribe.
Customer service conversations by text message, WhatsApp, phone and email, and text messages from Maní Central, are kept for 24 months. A call is kept as text, not as audio.
Statistics in Google Analytics are kept for 14 months. The ad click identifier is kept in a cookie in your browser for 90 days. Google and Meta keep advertising measurement according to their own retention rules.
5. Your Rights
Under the GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Erase your data ("right to be forgotten")
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
You can delete your account yourself in the app, and you can always ask for a person to answer you instead of the automated customer service. To exercise any of these rights, email support@manispaces.com. We will respond within 30 days.
You may also lodge a complaint with the Danish Data Protection Agency (Datatilsynet) at datatilsynet.dk.
6. Cookies
The first time you visit the website, a banner asks which cookies you accept. Until you answer, and if you say no, we set only the strictly necessary ones. You can change or withdraw your choice at any time with the cookie icon in the lower left corner of the website; withdrawing is as easy as giving consent.
- Necessary (no consent needed): keeping you logged in, remembering the studio you chose, and remembering your cookie choice.
- Statistics (only with consent): Google Analytics, which tells us how the website is used.
- Marketing (only with consent): cookies from Google Ads and Meta, and our own cookie
mani-klik, which remembers the ad click identifier from the link that brought you here for 90 days, so a later purchase can be credited to the right ad.
The mobile app uses no cookies and shows no cookie banner, and purchases made in the app are never reported to advertising platforms with anything that identifies you.
The list below is kept up to date by our cookie provider and shows every cookie in use, its purpose, its provider and how long it lives.
7. Changes
We may update this policy from time to time. Material changes will be communicated via email or in-app notice.
Terms of Service
Last updated: September 25, 2026
1. About Maní
Maní is a Reformer Pilates booking platform operated by Maní Forme ApS (CVR 46501241), Lille Torv 2A, 1. th., 8000 Aarhus C, Denmark. By using our website or mobile app, you agree to these terms.
2. Accounts
You must provide a valid email address to create an account. You are responsible for maintaining the security of your account. One account per person.
3. Memberships and Payments
- Memberships are paid via Stripe. Prices are in DKK and include VAT.
- Monthly memberships are paid monthly and continue month by month until you cancel. When you cancel, your membership continues for the rest of the current month and the following month, and you can train as usual until then.
- Annual memberships are paid in advance and have a binding period of 12 months from the day the membership starts. You can cancel at any time, but the cancellation takes effect at the end of the binding period, and you can train as usual until then.
- Unless you cancel, an annual membership renews for 12 months at a time, and a cancellation takes effect at the end of the 12-month period you are in.
- If your membership starts on the studio's opening day, the first payment is taken that day, and you can cancel free of charge until then. If you cancel before it starts, the membership does not start and you are not charged.
- You can withdraw from an annual membership within 14 days of the purchase. The refund is automatic: the full amount if your membership has not started, otherwise the amount for the days that remain.
- You cancel your membership in Maní Collective on our website or in the app. Your statutory rights as a consumer are not affected.
- We reserve the right to change prices with 30 days notice. Existing subscribers will be notified before any price change applies.
4. Booking and Cancellation
- Class bookings are subject to availability. A booking is confirmed when you receive a confirmation in the app.
- If a class is full, you may join the waitlist. You will be automatically promoted if a spot opens up.
- The cancellation deadline depends on your membership or punch card. It is shown with each membership and punch card on our website, and in Maní Collective.
- If you cancel after the deadline or do not show up, the consequence depends on how you booked: with a membership, a fee may be charged; with a punch card, the class credit is used.
5. Punch Cards
Individual classes may be purchased without a membership via punch cards. Each punch card provides a fixed number of class credits. If you cancel before the deadline, or if we cancel the class, the class credit is returned to your punch card.
6. Conduct
You agree to arrive on time, follow studio rules, and treat instructors and other members with respect. We reserve the right to refuse service or terminate accounts for inappropriate behavior.
7. Health Disclaimer
Reformer Pilates is a physical activity. You participate at your own risk. Consult a physician before starting any exercise program if you have health concerns. Maní is not responsible for injuries sustained during classes.
8. Intellectual Property
All content on the Maní platform (design, text, logos, software) is protected by copyright. You may not reproduce or distribute any content without our written permission.
9. Limitation of Liability
Maní is provided "as is". We do our best to keep the platform running smoothly but do not guarantee uninterrupted service. Our liability is limited to the amount you paid us in the 12 months preceding any claim.
10. Governing Law
These terms are governed by Danish law. Any disputes shall be resolved by the courts of Aarhus, Denmark.
11. Changes
We may update these terms from time to time. Continued use of the platform after changes constitutes acceptance. Material changes will be communicated via email or in-app notice.
12. Contact
Maní Forme ApS
Lille Torv 2A, 1. th.
8000 Aarhus C, Denmark
CVR: 46501241
support@manispaces.com